Programmatic Advertising, using software to buy and sell digital advertising, is becoming increasingly important for advertisers. According to IAB Europe, more than 90% of publishers in Europe were using programmatic technology in 2016.
Caroline Briggs, Presales Engineer at NEWSCYCLE, will take you through many of the basic elements of Programmatic Advertising:
Understanding the basics of Programmatic Advertising
Clarifying expressions such as RTB, SSP, DSP and DMP
The pros and cons for advertisers and publishers