Danish news media company implements ONSET as part of its strategy to generate more page views and boost ad revenues
Bloomington, MN – November 9, 2017 – NEWSCYCLE Solutions, the leading provider of content management, advertising and subscription technologies for the global news media industry, today announced its latest ONSET web content management system go-live at Skive Folkeblad (www.skivefolkeblad.dk) in Skive, Denmark.
Skive Folkeblad is a daily news media company serving the Jutland region in the north of Denmark. Skive selected the Newscycle ONSET platform to help meet the demand from readers and advertisers for a more modern and responsive website. In addition, ONSET allows Skive Folkeblad journalists to easily create “neutral first” content that can be shared seamlessly for online or print publications.
“We wanted to build a new, contemporary website based on a broadly used and flexible CMS,” said Michael Østergård, Head of IT at Skive Folkeblad. “The ONSET Drupal platform is very flexible, much easier to use and maintain than our old CMS, and is built with responsive design for access on any device.”
“Based on Drupal 8 technology, the Newscycle team designed ONSET from the ground up to be open, intuitive, and fully responsive,” said Donna Beasley, Director of Product Strategy for Newscycle’s media products. “It is architected specifically to meet the needs of transformative news media organizations like Skive.”
Newscycle has developed more than 100 extensions and plug-ins – known as ONSET modules – that enhance the Drupal 8 platform with added features and functionality built to streamline the content creation and publishing process for all web, mobile and print channels. With ONSET, journalists and editors get a unified set of essential tools required for modern digital storytelling.
Skive Folkeblad’s 20 journalists use ONSET on a daily basis to create and manage content for the skivefolkeblad.dk website. In addition, ONSET allows two-way story sharing with the company’s Newscycle Content editorial system. “The tight integration with Newscycle Content makes it easy for our reporters to publish content both for our printed paper and to our website,” said Østergård.
The feedback to date is encouraging. Skive Folkeblad reports that readers are giving the new website “very positive responses” on the company’s Facebook page. In the next phase of the project, the company plans to add a paywall module to enable subscribers to access premium content.
“We are proud of our continued partnership with Skive Folkeblad, and this project was truly a team effort on behalf of both our companies,” said Jonas Bringle, Newscycle’s Managing Director, EMEA. “We are especially pleased that they chose to continue to work with Newscycle because of the proven stability of our software in online and print production, which is crucial to meeting tight news deadlines.”
The ONSET platform at Skive Folkeblad is hosted in the Newscycle Cloud, which is powered by Amazon Web Services (AWS). This makes the system easy to upgrade and provides the site with the highest level of stability, security and performance required by modern news organizations. In addition, ONSET’s Drupal 8 technology platform enables fast, modular development with the ability to add features from the worldwide Drupal community. With the Drupal modules that Newscycle has developed, Skive Folkeblad was able to implement a complete content management solution with functionality designed specifically for news media companies.
“Skive Folkeblad is the first customer in EMEA to go live on our ground-breaking new ONSET platform, which we believe will be as solid as our predecessor solutions,” said Bringle. “By extending the partnership with Newscycle, we are confident that they will continue to see the advantages of working with a single, trusted vendor for future migration projects, with an open, adaptable upgrade path that meets new and emerging requirements in multichannel content management.”