Beware the Hacktivists

Journalists, be afraid. Be very afraid. You are targets for cyber criminals who want to steal your personal identities. In fact, you are the prime access points for these so-called hacktivists, who will use your compromised account information to infiltrate your network and attempt to control your media company’s editorial voice.

read more

How Does Your Programmatic Technology Stack Up?

When it comes to programmatic advertising, publishers spend less than 20 percent of their time on value-related tasks like selling, upselling, and lead generation. The remaining 80 percent of the time is spent on administrative activities such as billing, reconciliation, reporting, rekeying data, and monitoring inventory for ad fraud.

read more

Media Consumption Trends – A Millennial Perspective

We often hear about how print subscribers are dying off and how the trends are changing in this industry. I use my personal experiences when I think about these trends and what it means for Newscycle and its clients. I personally have never subscribed to a newspaper as an adult and I’ve cancelled my print subscription to Women’s Health Magazine (I’ll explain why later). To tell you the truth, I’m not particularly interested in subscribing to a newspaper’s digital offerings because I know I can get the news somewhere else for free. Sad? Totally.

read more

Compliant or Complacent?

At first glance, it all sounds so simple and straightforward. Back in 2006, the Payment Card Industry (PCI) – the good folks from Visa, MasterCard, American Express and others – came up with a set of rules to ensure that all merchants maintain a secure environment for processing, storing or transmitting credit card information. A merchant is any company that allows customers to pay for products and services via credit card. Just about every news media company is a merchant.

read more

Worst Practices in Cybersecurity

Three Things Every News Media Executive Needs to Know. News media websites continue to be prime targets for cyber-attacks. Earlier this month, The Washington Post’s mobile site was hacked by a group claiming to be part of the Syrian Electronic Army. The attack lasted about 30 minutes, and visitors to some section fronts saw messages that said “The media is always lying” before being redirected to a Syrian Electronic Army website.

read more

One Cheek to Kiss

When shopping for point applications or enterprise software systems, buyers face a familiar dilemma. Best-of-breed or single-source? Is it better to purchase the best components possible and make sure they all work together? Or, is it preferable to work with one supplier who will take responsibility for installing and supporting the entire package?

read more

Digital Ad Fraud

You can’t monetize what you can’t measure. Everybody knows that. It’s why publishers and advertisers strive to get meaningful metrics that gauge audience engagement and accurately measure the success of online ad campaigns.

read more