Latest Blogs

Digital Ad Fraud

You can’t monetize what you can’t measure. Everybody knows that. It’s why publishers and advertisers strive to get meaningful metrics that gauge audience engagement and accurately measure the success of online ad campaigns. read more

The state of paid content: For free, for a fee, or somewhere in between

The great digital content debate wages on. Passionate “information wants to be free” apostles are pitted squarely against the pragmatic “we must charge for content in order to survive” proponents. Others straddle the fence with one leg on either side of the paywall, advocating that some digital content should be free while other types of content should be paid for. read more

Embracing your Audiences

You’ve canvassed, contacted and courted your online audiences. You’ve showered them with targeted prose and personalized promises. You’ve fed them cookies that you baked yourself and some that were made by others. You believe you’ve made a good impression. read more