Latest Blogs

One Cheek to Kiss

When shopping for point applications or enterprise software systems, buyers face a familiar dilemma. Best-of-breed or single-source? Is it better to purchase the best components possible and make sure they all work together? Or, is it preferable to work with one supplier who will take responsibility for installing and supporting the entire package? read more

Digital Ad Fraud

You can’t monetize what you can’t measure. Everybody knows that. It’s why publishers and advertisers strive to get meaningful metrics that gauge audience engagement and accurately measure the success of online ad campaigns. read more

The state of paid content: For free, for a fee, or somewhere in between

The great digital content debate wages on. Passionate “information wants to be free” apostles are pitted squarely against the pragmatic “we must charge for content in order to survive” proponents. Others straddle the fence with one leg on either side of the paywall, advocating that some digital content should be free while other types of content should be paid for. read more