Google shines a light on all your insecurities

New Chrome browser will mark all HTTP sites as “not secure”

Beginning this July with the release of the Chrome 68 browser, Google will gradually start marking any sites not using the HTTPS protocol as “not secure.”

In a February 2018 blog post from Google’s security product manager, the company said, “For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as not secure.”

If you haven’t done so already, there are three compelling reasons why you should move to HTTPS as quickly as possible:

  1. Higher search engine ranking. Sites that secure their content with HTTPS will continue to get a boost in ranking over sites that use the less secure HTTP protocol. Google began down-ranking unencrypted sites in 2015, but this enforcement will become even stronger in July. By contrast, the Google Chrome 68 browser will reward security with greater search visibility.
  2. Stronger defense against hackers. The encryption capabilities in HTTPS will help prevent hackers from interfering with your web pages. With HTTP alone, it is too easy for malicious actors to inject your site with bad ads or bogus sign-in pages. Simply looking at HTTP sites can sometimes reveal personal information about the user, which can cause some readers to abandon your site altogether.
  3. Better user experience. Starting this July, Chrome 68 users will see “Not Secure” warnings in the URLs of any web pages not using HTTPS. Secure sites will lead to greater user comfort and – hopefully – increased engagement. In addition, encryption makes life a lot more difficult for anyone attempting to record site activity without the permission of the user.

The recent Google announcement offers a free resource to site managers and developers who need help setting up HTTPS: “Mixed content audits are now available to help developers migrate their sites to HTTPS in the latest Node CLI version of Lighthouse, an automated tool for improving web pages.”

NEWSCYCLE Solutions is committed to helping our customers adopt these latest Google browser changes. If you have any questions, or if we can provide additional information, please reach out to us on the Customer Portal or write to info@newscycle.com.

2018-02-13T16:38:07+00:00February 13th, 2018|Blog: Advertising, Blog: Circulation, Blog: Cloud, Blog: Content, Blog: Mobile, Blogs|