What’s the buzz about OTT and why should newspapers care?
OTT (Over-the-top) content is growing dramatically and is by far the video consumption choice among younger audiences. In some markets, consumers are expected to view an average of 19 hours of OTT content weekly by 2020, which is a significant uplift from the average of 12 hours per week in 2017. Now more than ever, media companies need to be in the OTT game. In this deminar Geoff Kehrer, Newscycle Mobile Sales Engineer, will present on the following topics:
• What is OTT?
• Why should it matter to you?
• How are users consuming this content?
• How Newscycle is providing solutions for OTT