Digital Platformation

When it comes to digital transformation in the news media industry, there’s no need to belabor the backstory. It started back in the day when our publishers told us, “We need to get on the web, pronto.” This was circa 1995, when people still said “pronto” and some of us actually used the phrase “information highway” to describe this new internet thing.

read more

Mobilizing for Growth

The numbers tell the story. Our content consumption habits continue to change. Demand for mobile news and advertising content is skyrocketing, and media companies are competing harder than ever for digital moments. Publishers are learning that if you don’t provide a good mobile experience, your audience will find it somewhere else.

read more

Clicks to Clocks to Cliques

In the old days, digital advertising effectiveness was measured by how many people clicked on an ad. This worked okay for a while. Then ads started scudding across our screens and filling up so much of our precious page real estate that most clicks became accidental.

read more

How Does Your Programmatic Technology Stack Up?

When it comes to programmatic advertising, publishers spend less than 20 percent of their time on value-related tasks like selling, upselling, and lead generation. The remaining 80 percent of the time is spent on administrative activities such as billing, reconciliation, reporting, rekeying data, and monitoring inventory for ad fraud.

read more

Media Consumption Trends – A Millennial Perspective

We often hear about how print subscribers are dying off and how the trends are changing in this industry. I use my personal experiences when I think about these trends and what it means for Newscycle and its clients. I personally have never subscribed to a newspaper as an adult and I’ve cancelled my print subscription to Women’s Health Magazine (I’ll explain why later). To tell you the truth, I’m not particularly interested in subscribing to a newspaper’s digital offerings because I know I can get the news somewhere else for free. Sad? Totally.

read more

Compliant or Complacent?

At first glance, it all sounds so simple and straightforward. Back in 2006, the Payment Card Industry (PCI) – the good folks from Visa, MasterCard, American Express and others – came up with a set of rules to ensure that all merchants maintain a secure environment for processing, storing or transmitting credit card information. A merchant is any company that allows customers to pay for products and services via credit card. Just about every news media company is a merchant.

read more

One Cheek to Kiss

When shopping for point applications or enterprise software systems, buyers face a familiar dilemma. Best-of-breed or single-source? Is it better to purchase the best components possible and make sure they all work together? Or, is it preferable to work with one supplier who will take responsibility for installing and supporting the entire package?

read more

Digital Ad Fraud

You can’t monetize what you can’t measure. Everybody knows that. It’s why publishers and advertisers strive to get meaningful metrics that gauge audience engagement and accurately measure the success of online ad campaigns.

read more

The state of paid content: For free, for a fee, or somewhere in between

The great digital content debate wages on. Passionate “information wants to be free” apostles are pitted squarely against the pragmatic “we must charge for content in order to survive” proponents. Others straddle the fence with one leg on either side of the paywall, advocating that some digital content should be free while other types of content should be paid for.

read more