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Tips for Effectively Using Paywalls

By: Karina Fabian, Marketing Communications Specialist Digital advertising has a its place in a digital monetization scheme, but with Adblockers, ad fraud and simple supply-and demand, it’s not a reliable single source of income. In fact, 10 percent of publishers surveyed by Reuters in 2018 said they are planning for a future where “digital [...]

2018-09-17T20:40:26+00:00September 17th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content|

Seven Reasons to Use a Paywall

By: Karina Fabian, Marketing Communications Specialist Digital paywalls have come a long way since their inception. Not only are there multiple ways to implement paywalls, from allowing one-time access after a partial read to demanding full subscriptions, reader audiences are growing more accustomed to seeing them. Even among young adults, which the industry previously [...]

2018-09-04T20:24:08+00:00September 4th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content|

Making Search Work For You

By: Ken Boyer, NewsEdge Editor When I’m searching for content using an online search platform, I often start by throwing a net around a much bigger group of articles that I’m sure will include my target, then I narrow that group down by a process of elimination until I’ve found what I’m after. Whether [...]

2018-08-29T20:18:29+00:00August 29th, 2018|Blog: Content, Blog: Content as a Service|

NewsEdge Combats the Stress of Over-Information

By: Karina Fabian, Marketing Communications Specialist “Journalists in modern newsrooms risk succumbing to ‘anxiety and exhaustion’ because of the need to monitor the ‘seemingly endless sources of potential sources’ now available to them,” says John Crowley in an article in journalism.co.uk. Crowley was paraphrasing Sally Warren, a journalist-turned-psychotherapist and one of several people he’d [...]

2018-08-20T13:43:37+00:00August 20th, 2018|Blog: Content as a Service, Blogs|

Meet Digital Detective Jason Goldberg

I’d seen a lot of meticulously protected displays in my lifetime, but this one beat them all. They had security backups for their security backups. Nothing was left to chance. And yet the Pulitzer Diamond was gone. While the curator wiped sweat off his brow and moaned about the loss, the museum’s chief of [...]

Content may be king, but the platform remains a democracy – Part 2

By: Peter Marsh, Vice President of Marketing Part 2: Digital Platforms Flash forward to the web The rules changed again around the turn of the century with the advent of web content management technology. Companies like Vignette, Interwoven, Polopoly, Ektron and others developed proprietary systems that enabled publishers to manage the presentation and delivery of [...]

Content may be king, but the platform remains a democracy

By: Peter Marsh, Vice President of Marketing Part 1: Print Platforms A long time ago, while Betamax battled VHS for videotape supremacy, another war broke out among suppliers of content management systems for publishers. Back then, we didn't even call them content management systems. Integrating text and graphics was still a pipe-dream for most in [...]

2018-07-24T19:45:18+00:00July 24th, 2018|Blog: Content, Blog: Content as a Service, Blogs|

Five Best Tips for Push Notification Management

By: Karina Fabian, Newscycle Marketing Communications Specialist When it comes to your mobile apps, it’s important to give your new user a good onboarding experience so they can get the news they want, and that can include breaking news sent via push notifications. Push notifications are a great way to make contact with your [...]

2018-07-17T19:47:51+00:00July 17th, 2018|Blog: Mobile, Blogs|