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What analytics are telling us about content discovery

By: Geoff Kehrer, Content and Mobile Sales Engineer For the past decade, we’ve continued to see the landscape change dramatically when it comes to how your readers and viewers consume content. It’s an interesting ecosystem, and media companies are continually looking for the ”‘Holy Grail” in terms of platforms and products to engage their [...]

2018-12-10T18:07:38+00:00December 10th, 2018|Blog: Mobile|

Seven Fun Facts About Media Services Group

By: Karina Fabian, Marketing Communications Specialist One of the nice things about acquiring a new company is getting to know its unique personality – the human side, as well as the product side. Today, we share seven interesting facts about Media Services Group, which we acquired in February 2018. Élan is the French word meaning [...]

2018-11-26T17:31:31+00:00November 26th, 2018|Blog: Advertising, Blogs|

WAN-IFRA Study: Engaged Readers Don’t Churn

By: Karina Fabian, Marketing Communications Specialist In August, WAN-IFRA released a study about news media subscription and the strategy for preventing reader churn. Retaining readers is less costly than finding new ones, but it isn’t necessarily easier. The study, which involved dozens of publishers in the United States and Europe, found that, whatever tactics [...]

2018-11-19T13:24:57+00:00November 19th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content, Blog: Mobile|

10 – Plus One! – Take-Aways from the INMA Consumer Engagement Summit

By: Peter Marsh, Vice President Marketing INMA held its Consumer Engagement Summit in Miami, FL, Nov 8-9, and our VP of Marketing, Peter Marsh, was there to learn the latest on how news media companies are striving to find, cultivate and retain readers. Here are 11 takeaways you should know: Membership has its privileges. [...]

2018-11-12T19:55:38+00:00November 12th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content|

Ten Fun Facts About Infomaker

By: Karina Fabian, Marketing Communications Specialist Infomaker joined Newscycle in July 2018 and has impressed everyone not only with its excellent products but with the upbeat, friendly and optimistic attitudes of its employees. They love to work hard and have fun. Here are some interesting and amusing facts about the latest addition to the Newscycle [...]

2018-11-05T22:03:54+00:00November 5th, 2018|Blog: Content, Blogs|

Meet Digital Detective Wayne Burrows

Regaining consciousness was hard. Doing it while being sucker punched was even worse. “Wake up!” Tiny Bighouse slapped my face for good measure. Then someone threw water on me. Really, I prefer my baths alone. I forced my eyes open enough to see an expensive black dinner jacket over a white tuxedo shirt. The [...]

Paywalls and the Path to Paid

By: Karina Fabian, Marketing Communications Specialist Once upon a time, paywalls were a black-and-white, pay-to-play proposition. Then came paymeters, and now, smart paywalls. The game has changed, and with it the philosophy behind the purpose of a paywall. It’s no longer a wall, or even a gate, but rather a path to gaining subscribers. [...]

2018-10-23T14:32:49+00:00October 23rd, 2018|Blog: Circulation|

Paywalls, Paymeters and the Innovation of Subscriptions

By: Karina Fabian, Marketing Communications Specialist Paywalls have come a long way from the “hard paywall,” where all content was blocked until you paid for a subscription or the privilege of reading the article you’d chosen. “We sell you a paid content solution, but how you set it up is your choice,” said Mike [...]

2018-10-14T22:20:59+00:00October 14th, 2018|Blog: Circulation|

Meet Digital Detective Caroline Briggs

Grief is a tough pill to swallow, especially when the dead person was young, famous, and loved. Now and then, there’s someone who wants to fight it. Normally, I send the shell-shocked relative home with my sympathies and advice to spend their money on a psych instead of a PI, but my rent was [...]