Blog: Advertising

//Blog: Advertising

Seven Fun Facts About Media Services Group

By: Karina Fabian, Marketing Communications Specialist One of the nice things about acquiring a new company is getting to know its unique personality – the human side, as well as the product side. Today, we share seven interesting facts about Media Services Group, which we acquired in February 2018. Élan is the French word meaning [...]

2018-11-26T17:31:31+00:00November 26th, 2018|Blog: Advertising, Blogs|

WAN-IFRA Study: Engaged Readers Don’t Churn

By: Karina Fabian, Marketing Communications Specialist In August, WAN-IFRA released a study about news media subscription and the strategy for preventing reader churn. Retaining readers is less costly than finding new ones, but it isn’t necessarily easier. The study, which involved dozens of publishers in the United States and Europe, found that, whatever tactics [...]

2018-11-19T13:24:57+00:00November 19th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content, Blog: Mobile|

10 – Plus One! – Take-Aways from the INMA Consumer Engagement Summit

By: Peter Marsh, Vice President Marketing INMA held its Consumer Engagement Summit in Miami, FL, Nov 8-9, and our VP of Marketing, Peter Marsh, was there to learn the latest on how news media companies are striving to find, cultivate and retain readers. Here are 11 takeaways you should know: Membership has its privileges. [...]

2018-11-12T19:55:38+00:00November 12th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content|

Meet Digital Detective Wayne Burrows

Regaining consciousness was hard. Doing it while being sucker punched was even worse. “Wake up!” Tiny Bighouse slapped my face for good measure. Then someone threw water on me. Really, I prefer my baths alone. I forced my eyes open enough to see an expensive black dinner jacket over a white tuxedo shirt. The [...]

Meet Digital Detective Caroline Briggs

Grief is a tough pill to swallow, especially when the dead person was young, famous, and loved. Now and then, there’s someone who wants to fight it. Normally, I send the shell-shocked relative home with my sympathies and advice to spend their money on a psych instead of a PI, but my rent was [...]

Tips for Effectively Using Paywalls

By: Karina Fabian, Marketing Communications SpecialistDigital advertising has a its place in a digital monetization scheme, but with Adblockers, ad fraud and simple supply-and demand, it’s not a reliable single source of income. In fact, 10 percent of publishers surveyed by Reuters in 2018 said they are planning for a future where “digital display” (i.e., [...]

2018-10-01T14:15:09+00:00September 17th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content|

Seven Reasons to Use a Paywall

By: Karina Fabian, Marketing Communications Specialist Digital paywalls have come a long way since their inception. Not only are there multiple ways to implement paywalls, from allowing one-time access after a partial read to demanding full subscriptions, reader audiences are growing more accustomed to seeing them. Even among young adults, which the industry previously [...]

2018-09-04T20:24:08+00:00September 4th, 2018|Blog: Advertising, Blog: Circulation, Blog: Content|

Meet Digital Detective Jason Goldberg

I’d seen a lot of meticulously protected displays in my lifetime, but this one beat them all. They had security backups for their security backups. Nothing was left to chance. And yet the Pulitzer Diamond was gone. While the curator wiped sweat off his brow and moaned about the loss, the museum’s chief of [...]