Digital Platformation

When it comes to digital transformation in the news media industry, there’s no need to belabor the backstory. It started back in the day when our publishers told us, “We need to get on the web, pronto.” This was circa 1995, when people still said “pronto” and some of us actually used the phrase “information highway” to describe this new internet thing.

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Mobilizing for Growth

The numbers tell the story. Our content consumption habits continue to change. Demand for mobile news and advertising content is skyrocketing, and media companies are competing harder than ever for digital moments. Publishers are learning that if you don’t provide a good mobile experience, your audience will find it somewhere else.

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Media Consumption Trends – A Millennial Perspective

We often hear about how print subscribers are dying off and how the trends are changing in this industry. I use my personal experiences when I think about these trends and what it means for Newscycle and its clients. I personally have never subscribed to a newspaper as an adult and I’ve cancelled my print subscription to Women’s Health Magazine (I’ll explain why later). To tell you the truth, I’m not particularly interested in subscribing to a newspaper’s digital offerings because I know I can get the news somewhere else for free. Sad? Totally.

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Compliant or Complacent?

At first glance, it all sounds so simple and straightforward. Back in 2006, the Payment Card Industry (PCI) – the good folks from Visa, MasterCard, American Express and others – came up with a set of rules to ensure that all merchants maintain a secure environment for processing, storing or transmitting credit card information. A merchant is any company that allows customers to pay for products and services via credit card. Just about every news media company is a merchant.

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Worst Practices in Cybersecurity

Three Things Every News Media Executive Needs to Know. News media websites continue to be prime targets for cyber-attacks. Earlier this month, The Washington Post’s mobile site was hacked by a group claiming to be part of the Syrian Electronic Army. The attack lasted about 30 minutes, and visitors to some section fronts saw messages that said “The media is always lying” before being redirected to a Syrian Electronic Army website.

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One Cheek to Kiss

When shopping for point applications or enterprise software systems, buyers face a familiar dilemma. Best-of-breed or single-source? Is it better to purchase the best components possible and make sure they all work together? Or, is it preferable to work with one supplier who will take responsibility for installing and supporting the entire package?

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Digital Ad Fraud

You can’t monetize what you can’t measure. Everybody knows that. It’s why publishers and advertisers strive to get meaningful metrics that gauge audience engagement and accurately measure the success of online ad campaigns.

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