Digital Platformation

When it comes to digital transformation in the news media industry, there’s no need to belabor the backstory. It started back in the day when our publishers told us, “We need to get on the web, pronto.” This was circa 1995, when people still said “pronto” and some of us actually used the phrase “information highway” to describe this new internet thing.

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Mobilizing for Growth

The numbers tell the story. Our content consumption habits continue to change. Demand for mobile news and advertising content is skyrocketing, and media companies are competing harder than ever for digital moments. Publishers are learning that if you don’t provide a good mobile experience, your audience will find it somewhere else.

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Clicks to Clocks to Cliques

In the old days, digital advertising effectiveness was measured by how many people clicked on an ad. This worked okay for a while. Then ads started scudding across our screens and filling up so much of our precious page real estate that most clicks became accidental.

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One Cheek to Kiss

When shopping for point applications or enterprise software systems, buyers face a familiar dilemma. Best-of-breed or single-source? Is it better to purchase the best components possible and make sure they all work together? Or, is it preferable to work with one supplier who will take responsibility for installing and supporting the entire package?

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