Digital Platformation

When it comes to digital transformation in the news media industry, there’s no need to belabor the backstory. It started back in the day when our publishers told us, “We need to get on the web, pronto.” This was circa 1995, when people still said “pronto” and some of us actually used the phrase “information highway” to describe this new internet thing.

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Media Consumption Trends – A Millennial Perspective

We often hear about how print subscribers are dying off and how the trends are changing in this industry. I use my personal experiences when I think about these trends and what it means for Newscycle and its clients. I personally have never subscribed to a newspaper as an adult and I’ve cancelled my print subscription to Women’s Health Magazine (I’ll explain why later). To tell you the truth, I’m not particularly interested in subscribing to a newspaper’s digital offerings because I know I can get the news somewhere else for free. Sad? Totally.

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Compliant or Complacent?

At first glance, it all sounds so simple and straightforward. Back in 2006, the Payment Card Industry (PCI) – the good folks from Visa, MasterCard, American Express and others – came up with a set of rules to ensure that all merchants maintain a secure environment for processing, storing or transmitting credit card information. A merchant is any company that allows customers to pay for products and services via credit card. Just about every news media company is a merchant.

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The state of paid content: For free, for a fee, or somewhere in between

The great digital content debate wages on. Passionate “information wants to be free” apostles are pitted squarely against the pragmatic “we must charge for content in order to survive” proponents. Others straddle the fence with one leg on either side of the paywall, advocating that some digital content should be free while other types of content should be paid for.

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