Know Your Audience. Grow Your Business.
ONSET Engage harvests readership behavior and profile data so you can engage your audience with the personalized, relevant content they prefer and the advertising they’ll act on. The results? Increased visitor traffic, higher click-thru rates, greater customer engagement… and a predictive way to unlock profitable new business opportunities through your two greatest assets in today’s digital marketplace – your content and the audience it attracts. What’s more, you retain and own the data you collect. A first-of-its-kind targeting solution, ONSET Engage supports today’s digital business models and optimizes the user experience, to help you:
Collect readership intelligence into one platform
Target readers with content and ads they want
Grow the frequency and intensity of site visits
Engage advertisers with demonstrable ROI
Drive revenue, subscriptions and brand
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Innovations in Audience Engagement at The Day Publishing Company
The Day Publishing Company in New London, Connecticut is an industry leader in audience engagement, targeting and personalization. This case study will show you how The Day is using technology to improve content delivery across multiple platforms, to enhance value for its readers, and to win new customers. You will also learn how the Newscycle Audience platform is helping The Day’s website (www.theday.com) to increase audience engagement through recommended content, relevant advertising and a personalized online experience.
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Interested in learning more? Take a closer look at ONSET Engage.
This whitepaper provides an overview of the most popular types of ad targeting and content personalization techniques available today. These techniques represent important foundational elements that are key to successful audience engagement strategies, and are especially significant when implementing an automated targeting and personalization solution such as ONSET Engage.
- The Day Publishing Company
Newscycle Audience is helping The Day to increase audience engagement through recommended content, relevant advertising and a personalized online experience.